April Enhance Updates

FGL is pleased to announce that Enhance™ has been updated to support the following SDKs:

Unity – Monetize your entire player base and reach new audiences with interstitial video ads. Unity Ads is designed to become a natural part of your game that actually enhances your players’ experience. Clients such as Next Games, Halfbrick, and SEGA are already tapping into the power of Unity Ads to monetize their entire player base with rewarded video ads.

Unity is one of the most trusted companies in gaming with staying power backed by a network of over 1B gamers across the globe. Interstitial Ads now available via Enhance™ on iOS and Android

 

Mixpanel – Follow the digital footprint of every user across their mobile devices. Know precisely what happens inside your product and pull up the numbers you need at a moment’s notice.

Enhance™ users now have access to Mixpanel Analytics on Android

Adscend – Adscend Media creates rewards-based ads for apps and websites. Adscend Media’s monetization solutions reward your users — boosting engagement, increasing retention, and helping you generate up to 10x higher eCPMs

Adscend rewarded ads and offerwall are now available via Enhance

 

Leadbolt – Powered by direct relationships with premium partners and advanced ad-serving technology, Leadbolt delivers High LTV users and top Retention Rates, at scale.  Get matched with premium advertisers with their Direct Deals Marketplace to quickly and efficiently maximize your app returns.

 

leadbolt

Enhance™ now supports Leadbolt interstitial, rewarded and banner ads

Additional Enhance™ support has also been added for the following SDKs:

  • Aerserve SDK added v2.40.4. Interstitial, rewarded and banner ads now available via Enhance
  • RhythmOne SDK added v6.4.0, supporting interstitial, rewarded and banner ads
  • YouAppi SDK added (v1.0.0.24).  Rewarded and Interstitial ads now available
  • Survata SDK updated to v1.0.19
  • MoEngage SDK updated to v3.3.1
  • Apptentive SDK updated to v3.5.0
  • InMobi SDK updated to v6.2.0
  • Adcolony SDK updated to v3.1.2
  • Localytics SDK updated to v4.3.1
  • Facebook SDK, FB Audience Network SDK updated to v4.21.1
  • MAAS/Phunware core SDK updated to v3.0.4
  • Heyzap SDK updated to v9.9.1
  • Supersonic/IronSource SDK updated to v6.5.2
  • Chartboost updated to v6.6.3
  • GameAnalytics SDK updated to v3.4.17
  • AppLovin SDK updated to Proguard-fixed v7.0.0 version
  • StartApp SDK updated to v3.5.7
  • IronSource SDK updated to v6.5.2.1 and all mediation adapters to v3.0.3
  • Fyber SDK updated to v8.11.0
  • Adjust analytics SDK updated to v4.11.3

Try out these SDKs and more for free with little-to-no coding required at enhance.fgl.com

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Mobile Success Spotlight – Vector Unit

FGL Community Spotlight – Vector Unit 

The Community Spotlight returns this week to highlight a recent release from a mobile developer in the FGL community.

We sat down with superstar mobile developers Vector Unit and asked them about their new game “MouseBot
 

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FGL: Welcome to the Spotlight! Tell us a little about yourself and your mobile game development experience

Vector Unit:  My name is Ralf Knoesel, CTO and founder of Vector Unit Inc.  Our first mobile game was Riptide GP, which was designed to showcase the tablet/phone graphics capabilities of the time (2011).  We’ve since released the sequels Riptide GP2 (2013) and Riptide GP: Renegade (2016), which have been successful as premium titles on both iOS and Google Play.

Our first attempt at a free-to-play game was Beach Buggy Blitz (2012), which is an endless-runner style driving game.  This game has seen over 50M installs to date and taught is a lot about the nature of fee-to-play and video advertising.  Building on its success, we published Beach Buggy Racing (2014), which is a Kart racing game with fun weapons and power-ups.  By now this game has also reached the 50M downloads mark.
 beachbuggy1

FGL: Very impressive!  We were excited to hear you had a new project launching soon. What can you tell us about it?

VU: The game we’ve been working on is MouseBot, which has just launched.  MouseBot is a cartoon-inspired platforming game that will test your reflexes, skills, timing, and love of cheese!  You drive a robotic mouse through mazes of fantastical mechanical mouse traps created by the cat scientists of CatLab.
 mousebot2
FGL: You’ve utilized Enhance with several of your recent titles. How has Enhance helped your game development process?
 

VU:  I was excited to learn about the Enhance platform last year.  In the past we’ve spent lots of time integrating and updating various advertising SDKs.  The idea that this could be automated to the point of simply uploading a package file was a radical improvement to our workflow.

We since updated Beach Buggy Racing to use Enhance, where we proved out the benefit because we were able to switch to all the latest SDKs by only having to integrate the straight-forward Enhance SDK.  Any future updates are zero work!  We’re also excited to use Enhance on MouseBot, which allows us to spend more time creating a fun game instead of integrating SDKs.

 

FGL: What advice can you give for fellow mobile developers seeking that next level of success for their games?

VU: There’s lots of good advice out there (GDC, Gamasutra, etc) based on lessons learned for mobile developers who are just getting started.  One insight that you don’t read about too much but has helped make us successful is to publish your game to multiple platforms/channels.  Don’t limit yourself to just iOS or Google Play, do both!

Once you have some traction, explore more markets.  Find a publisher in China.  If applicable, publish your game to consoles (Xb1/Ps4/Switch).  Do a Windows Store version.  Make a Steam build.  Publish to Kindle.  Each one of these may be incremental, but at the end of the day they add up.

FGL:  Sounds good! How can your fans follow you and learn about your new projects?

VU:  Our official website is vectorunit.com.  Other good sources of information are Facebook and Twitter.  We also have a YouTube channel.

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I’d like to thank Vector Unit for answering our questions and sharing these stories with us. You can download “MouseBot” now on iOS and Android devices. If you have any questions for Vector Unit, follow them on Twitter, Facebook or post in the comments below! If you know someone who would be a good candidate for the Community Spotlight, comment below or send us an email at info@fgl.com.

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March Enhance Tech Update

FGL is pleased to announce that Enhance™ has been updated to support the following SDKs:

AdColony -You can now use Enhance™ to monetize your mobile game with one of the leading mobile video ad networks made for developers by developers. Maximize monetization with premium eCPMs, high fill rates, and Fortune 500 advertisers by joining the highest quality in-app mobile video ad network: AdColony.

ADCOLONY_headtohead

Enhance™- users now have additional access to AdColony reward ads on iOS and Android

 

Chartboost – Chartboost is the leading marketplace for you to maximize revenue and acquire new players.  With Enhance™, you now have access to Chartboost’s interstitial and rewarded ads with no SDK required.

chartboost

Zero Code™ options are available now for select Chartboost ads on iOS and Android

 

HyprMediate – HyprMediate is Mediation Simplified.  Get Fortune 500 brands, Elegant design, Transparent optimizations and All major video ad networks with HyprMediate.

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Enhance™ your app for access to both HyprMediate and HyprMX ads and mediation on iOS and Android today

 

Additional Enhance™ support has also been added for the following SDKs:

  • LoopMe SDK updated to v5.1.2, supporting interstitial, banner, and rewarded ads on Android and iOS
  • AdMob rewarded video ads support added (in addition to interstitial, banner and mediation capabilities)
  • OfferToro SDK now supported for Android users
  • Tenjin SDK now updated to v1.7.2 and available via Enhance™ Zero Code (Attribution/Analytics)
  • InMobi SDK updated to v6.1.2, supporting interstitial and rewarded ads on iOS and Android
  • Appsflyer SDK updated to v4.7.3, supporting Android and iOS users with the Appsflyer Attribution/Analytics package via Zero Code
  • Facebook interstitial SDK updated to v4.20.2, adding iOS support (Android currently also supported)
  • Phunware SDK updated to v3.6.0, now supporting iOS and Android Enhance™-users
  • Fyber SDK updated to v8.10.0 for Android users
  • Appodeal SDK updated to v1.3.9 for Android users
  • Kochava SDK updated to v2017.03.05 (Analytics/Attribution service for Android)
  • Flurry SDK updated to v6.9.2
  • RevMob SDK updated to v9.2.4 for iOS users (Android also available)
  • FlyMob SDK updated to v2.1.2, providing interstitial, rewarded ads and mediation for Android

 

Try out these SDKs and more for free with little-to-no coding required at enhance.fgl.com

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Enhance™ News: Phunware partnership

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Enhance™ adds Phunware support

FGL is pleased to announce that Enhance™ has been updated to fully support Phunware Advertising!  With Phunware, Enhance™ users now have access to high-quality ads and flexible monetization options all with the simplest, fastest SDK implementation Enhance™ provides.

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Phunware currently works with 70% of the comScore 1000 advertisers to deliver quality ads and higher eCPMs with ad options including rich media, video, display, native and more—all while maintaining a smooth user experience.  Use Enhance™ to try out Phunware Advertising in your app today!

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Enhance November News and Notes

 newsandnotes

Enhance Comes to iOS 10

FGL is pleased to announce that Enhance™ has been updated to fully support iOS 10!

iOS 10 came with a requirement to support IPv6, which broke a lot of SDKs. We have fixed Enhance™ to be compliant with this requirement and are now vetting our supported SDKs to make sure they support iOS 10.

Some users reported issues with iOS 10 upon launch, and these have now been investigated and fixed! Enhance™ will continue being the fastest way to implement SDKs on Android as well.

platforms-nocopy

 AdMob Banners Made Easy

AdMod Banners have been added to the Enhance™ managed process.  AdMob is one of the world’s largest mobile advertising platforms, serving billions of mobile banner and text ads every month.

AdMob-Logo

 

New SDKs Now Supported!

inMobi – Access premium demand sources from the best performance, brand, and commerce advertisers.  InMobi’s advanced targeting capabilities allow advertisers to reach and bid differentially for high value user segments, enabling you to maximize yield based on your highly qualified audience.

 

inmobi

 

Appodeal – Appodeal sets a new standard for mobile ad monetization.  Their comprehensive mobile app monetization solution for developers maximizes your returns from top-performing ad networks.  Read more about this partnership HERE

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Enhance™ News: Appodeal partnership

newsandnotes Enhance™ adds Appodeal support

FGL is pleased to announce that Enhance™ has been updated to fully support Appodeal Intelligent Ad Mediation!

Appodeal sets a new standard for mobile ad monetization and their powerful SDK is now available to all developers via Enhance™.

With the Appodeal SDK, Enhance™ now offers a comprehensive mobile app monetization solution for developers seeking to maximize their returns from top-performing ad networks.

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Check out this Appodeal blog post for more details on this exciting new addition to the Enhance™ family of SDKs!

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FGL’s $50 App Promotion Is LIVE!

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FGL’s revolutionary, patent pending Enhance™ process injects SDK code directly into compiled iOS and Android apps with just a few clicks. You can now integrate your favorite 3rd-party mobile services without having to touch an SDK ever again.

We think you’ll love Enhance as much as we do, so we’re paying you to try it out. All you have to do is Enhance™ your Android or iOS app with any mobile service you want, then publish your app to Google Play or the App Store as you normally would, and we’ll send you $50. That’s it!

  1. Sign up or login to Enhance HERE
  2. Enhance one of your apps by integrating at least one mobile service (it takes just a couple of minutes)
  3. During the Enhance process, be sure to check the ‘opt-in’ box for the promotion
  4. Our QA team will test the app to make sure it meets our quality standards
  5. Once approved, upload your app to Google Play or the App Store
  6. After 30 days, we send you $50 for simply using Enhance!

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To be eligible for the promotion, your app must first pass a basic quality check. The app must be completed, working, polished, and contain all the typical components of a successful app.

For more information on the promotion, visit this page or drop us a line at info@fgl.com

 

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ZeroCode – Integrate SDKs without writing a single line of code

Enhance is already the best tool for getting 3rd party mobile services into your app quickly, but it just got even better. With ZeroCode, you can inject certain mobile services into your app without needing to add anything to your project, or even write a single line of code! You can literally integrate them in a few simple clicks.

As you go through the normal Enhance process, you’ll notice 2 new ZeroCode options to choose from. Pre-roll ads and persistent banner ads. You can integrate these ad formats into any iOS or Android app within a couple minutes. We encourage you to try them out on one of your apps to see how fast it really is.

 

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The pre-roll ad placement is fully managed by our dedicated ad ops team, who are constantly mediating ad networks to optimize revenue performance. Since this placement is managed by us, you can check your earnings from the income dashboard on Enhance. We pay you directly every 30 days.

The persistent banner placement is managed by you, and currently only supports Admob (this is expanding soon). You’ll be able to enter whether you want the banner fixed to the top or bottom of your app, as well as have the ability to input your banner ID code from Admob, and choose the size of the banner. You can then alter ad type and refresh rate directly from Admob’s dashboard.

 

admob

 

These are just two ZeroCode options out of many we’re hard at work building, and they show just how powerful Enhance really is. We’re excited about the future of Enhance and its ZeroCode options, and we hope you are too!

Have you tried Enhance yet? Click here to go to Enhance.

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Enhance™ Spotlight: Clicker Mine Idle Tycoon

Clicker Mine Idle Tycoon

Before FGL got involved, Clicker Mine Idle Tycoon was a good mobile game that was struggling to find an audience.  Elsper, the developer of Clicker Mine, had managed to get some initial players to install his game, but he wasn’t able to get that player base to grow.  What’s more, the player base that was there wasn’t monetizing well.

 

This is something FGL sees over and over again:  a good game that needs a little help to be successful.

 

First statistics

The first thing FGL did was look at the game’s retention data, which turned out to be impressive:

47% of the players return on the day after the installation. (D1 retention)

19% of the players play for at least 1 week. (D7 retention)

8.7% stay in the game for a month (D30 retention)

 

The usual benchmarks FGL advises developers to hit for retention is around the 40%/20%/10% mark (D1/D7/D30), so the Clicker Mine data was very promising.  It was recommended Elsper to move to FGL’s Mobile Platform to leverage the full power of Enhance.

 

Working Together with FGL

Although the game was well-made, the goal was to make it perfect. FGL first provided better art for the game:

Clicker Mine Graphics

 

 

To improve monetization, Elsper used the rewarded videos from the networks supported by Enhance. This type of ad is received well by the players and can be seamlessly integrated into the gameplay.

Reward Ad

In idle games there are plenty of opportunities to utilize these ad formats and they performed very well in Clicker Mine.

 

Growing the Player Base

The task of increasing the game’s audience was the next piece of the puzzle. The solution included:

  • AppStore optimization of the game page
  • Cross-promotion from the other 2,500 mobile games which FGL has on various publisher accounts
  • Involvement of game promotion services

 

Results:

clicker installs

By pushing users to the app, and constantly A/B testing icons, descriptions, and screenshots in the store listing, FGL was able to get significant traction so that organic installs grew to the point where marketing was no longer needed.

 

In parallel, since FGL was fully managing the ads in the game, CPMs increased and the developer started to see a huge boost in daily revenue.

clicker income

Plans for the Future

Following the success of the game on Google Play, Clicker Mine Idle Tycoon will soon be published to the iOS AppStore.  Enhance helped Clicker Mine Idle Tycoon grow its player base and monetize its users more effectively.  If you’d like to experience the fastest way to implement SDK’s like Clicker Mind Idle Tycoon, try Enhance at enhance.fgl.com today!

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Pretio Interactive added to Enhance™

pretio logo

 

FGL is excited to announce a new ad mediation partnership with Pretio Interactive via FGL’s Enhance™ platform. Developers using Enhance™ can now access a new user-friendly revenue stream as an advertising option.

Pretio Interactive is a Moments-Based native advertising platform whose proprietary Achievement Moment technology serves premium brand rewards as prizes for positive game events across the hottest apps and games. Rewards not only increase in-app revenue – they improve user experience and retention! 55% of players who click on a Pretio Reward, will return to click again.

Here’s a look at the two rewarded ad placements Enhance users can choose when using Pretio:

 

Between Level: Congratulate Players for Leveling-up!

pretio-blog-01

With Pretio, developers can place a “Get Reward” opt-in button between each level. Upon opt-in, players will receive an interstitial reward offer. Players remain in-game through the entire reward experience.  

  • Opt-in rate: 5-7%
  • Average CTR: 13%
  • Average CPM: $7-$10
  • Fill: 100% Globally

 

End of Rewarded Video: Congratulate Players on their New Coins!

Double the revenue of each ad experience by placing a “Get Reward” opt-in after the completion of a Rewarded Video view. Upon opt-in, players will receive an interstitial reward offer. Players can choose to have rewards emailed to them and remain in-app, or visit an advertiser website for a quick and easy conversion.

  • Average opt-in rate: 5-7%
  • Average CTR: 17%
  • Average CPM: $12-$15
  • Fill: 100% Globally

Integrating Reward ads from Pretio via Enhance is fast, easy, and a good complement to other advertising strategies. Simply go to the Enhance partners page and turn Pretio rewards on.

 

Here’s How!

Enhance your App at enhance.fgl.com and Select “Handle Everything For Me”

pretio-blog-02

 

Follow the rest of Enhance’s fast and easy step-by-step process and you’ll have both of the above placements integrated in your app!

(To implement Pretio’s technology via the ‘choose SDKs myself’ option, contact bizdev@pretio.in and a representative will email you your credentials)

Enhance remains the fastest, easiest way to implement SDKs into your games and mobile apps. We’re excited to add Pretio’s non-incentivised rewards as a monetization option for Enhance developers seeking a more user-friendly ad experience for their games.

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