Mobile Success Spotlight – Vector Unit

FGL Community Spotlight – Vector Unit 

The Community Spotlight returns this week to highlight a recent release from a mobile developer in the FGL community.

We sat down with superstar mobile developers Vector Unit and asked them about their new game “MouseBot
 

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FGL: Welcome to the Spotlight! Tell us a little about yourself and your mobile game development experience

Vector Unit:  My name is Ralf Knoesel, CTO and founder of Vector Unit Inc.  Our first mobile game was Riptide GP, which was designed to showcase the tablet/phone graphics capabilities of the time (2011).  We’ve since released the sequels Riptide GP2 (2013) and Riptide GP: Renegade (2016), which have been successful as premium titles on both iOS and Google Play.

Our first attempt at a free-to-play game was Beach Buggy Blitz (2012), which is an endless-runner style driving game.  This game has seen over 50M installs to date and taught is a lot about the nature of fee-to-play and video advertising.  Building on its success, we published Beach Buggy Racing (2014), which is a Kart racing game with fun weapons and power-ups.  By now this game has also reached the 50M downloads mark.
 beachbuggy1

FGL: Very impressive!  We were excited to hear you had a new project launching soon. What can you tell us about it?

VU: The game we’ve been working on is MouseBot, which has just launched.  MouseBot is a cartoon-inspired platforming game that will test your reflexes, skills, timing, and love of cheese!  You drive a robotic mouse through mazes of fantastical mechanical mouse traps created by the cat scientists of CatLab.
 mousebot2
FGL: You’ve utilized Enhance with several of your recent titles. How has Enhance helped your game development process?
 

VU:  I was excited to learn about the Enhance platform last year.  In the past we’ve spent lots of time integrating and updating various advertising SDKs.  The idea that this could be automated to the point of simply uploading a package file was a radical improvement to our workflow.

We since updated Beach Buggy Racing to use Enhance, where we proved out the benefit because we were able to switch to all the latest SDKs by only having to integrate the straight-forward Enhance SDK.  Any future updates are zero work!  We’re also excited to use Enhance on MouseBot, which allows us to spend more time creating a fun game instead of integrating SDKs.

 

FGL: What advice can you give for fellow mobile developers seeking that next level of success for their games?

VU: There’s lots of good advice out there (GDC, Gamasutra, etc) based on lessons learned for mobile developers who are just getting started.  One insight that you don’t read about too much but has helped make us successful is to publish your game to multiple platforms/channels.  Don’t limit yourself to just iOS or Google Play, do both!

Once you have some traction, explore more markets.  Find a publisher in China.  If applicable, publish your game to consoles (Xb1/Ps4/Switch).  Do a Windows Store version.  Make a Steam build.  Publish to Kindle.  Each one of these may be incremental, but at the end of the day they add up.

FGL:  Sounds good! How can your fans follow you and learn about your new projects?

VU:  Our official website is vectorunit.com.  Other good sources of information are Facebook and Twitter.  We also have a YouTube channel.

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I’d like to thank Vector Unit for answering our questions and sharing these stories with us. You can download “MouseBot” now on iOS and Android devices. If you have any questions for Vector Unit, follow them on Twitter, Facebook or post in the comments below! If you know someone who would be a good candidate for the Community Spotlight, comment below or send us an email at info@fgl.com.

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