Before FGL got involved, Clicker Mine Idle Tycoon was a good mobile game that was struggling to find an audience. Elsper, the developer of Clicker Mine, had managed to get some initial players to install his game, but he wasn’t able to get that player base to grow. What’s more, the player base that was there wasn’t monetizing well.
This is something FGL sees over and over again: a good game that needs a little help to be successful.
The first thing FGL did was look at the game’s retention data, which turned out to be impressive:
47% of the players return on the day after the installation. (D1 retention)
19% of the players play for at least 1 week. (D7 retention)
8.7% stay in the game for a month (D30 retention)
The usual benchmarks FGL advises developers to hit for retention is around the 40%/20%/10% mark (D1/D7/D30), so the Clicker Mine data was very promising. It was recommended Elsper to move to FGL’s Mobile Platform to leverage the full power of Enhance.
Working Together with FGL
Although the game was well-made, the goal was to make it perfect. FGL first provided better art for the game:
To improve monetization, Elsper used the rewarded videos from the networks supported by Enhance. This type of ad is received well by the players and can be seamlessly integrated into the gameplay.
In idle games there are plenty of opportunities to utilize these ad formats and they performed very well in Clicker Mine.
Growing the Player Base
The task of increasing the game’s audience was the next piece of the puzzle. The solution included:
- AppStore optimization of the game page
- Cross-promotion from the other 2,500 mobile games which FGL has on various publisher accounts
- Involvement of game promotion services
By pushing users to the app, and constantly A/B testing icons, descriptions, and screenshots in the store listing, FGL was able to get significant traction so that organic installs grew to the point where marketing was no longer needed.
In parallel, since FGL was fully managing the ads in the game, CPMs increased and the developer started to see a huge boost in daily revenue.
Plans for the Future
Following the success of the game on Google Play, Clicker Mine Idle Tycoon will soon be published to the iOS AppStore. Enhance helped Clicker Mine Idle Tycoon grow its player base and monetize its users more effectively. If you’d like to experience the fastest way to implement SDK’s like Clicker Mind Idle Tycoon, try Enhance at enhance.fgl.com today!