How to Get Your Game in the App Charts!!!

Part IV of 4 Part Blog Mini Series on Porting your Game to Mobile

There are several options for driving your app higher in the charts: paid marketing if you have the conversions and budget. Cross-promoted games that offer promotion to your games and from your games. There are a few good services out there for cross promoting. FGL has very strong relations to Nook and Amazon but the game has to be high quality. It’s been said that the best hour to publish a game on iOS is Thursday before 4PM. Last, anecdotally and certainly something not to be forgotten is keeping track of your game analytics! And remember, partnering up with a indie friendly publisher can ease your workload tremendously.

 

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How to Market Your Game in the AppStore

Part III of 4 Part Blog Mini Series on Porting your Game to Mobile

An actual spider on the thumbnail for a game called “Spider”, and a spider with Spades on its back for “Spider Solitaire”. Both feature the same gameplay. Which one is clearer?

In most cases, a publisher will help to market your mobile game.  Game Title and Keywords are critical. Does your title contain a descriptive word people are searching for? The title and keywords you use will influence your game search ranking in the AppStores. Matched traffic is important but by far the most important asset to your game is the thumbnail! The thumbnail should attract player’s attention not only in the app store but on the player’s device once installed. Screenshots, Short Description, Reviews and Testing also drive revenue to your game.

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How to Monetize Your Mobile Game

Part II of 4 Part Blog Mini Series on Porting your Game to Mobile

Bread Kittens; Gotta Catch ’em all!

There are various ways you can monetize your game micropayments, in-game monetization, ads and simply selling a game. Some of these methods require multi-session game plays, users returning and playing your game multiple times, while others don’t.

Regardless of which methods you ultimately end up choosing, it’s important to understand how and why people spend money on games. (more…)

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Fundamentals of Porting Your Game to Mobile

Part 1 of 4 Part Blog Mini Series on Porting your Game to Mobile

Martine Spaans has written a 4 part comprehensive article for our blog on porting Web games to Mobile. She is the owner of Tamalaki Mobile Publishing (http://www.tamalaki.com/) and freelance consultant in the field of casual gaming and online marketing. Martine has 7 years of gaming experience under her belt, which can be considered as quite a lot in our young industry. In previous roles she was Senior Licensing Manager for Spil Games, heading the Online Marketing department at the Ubisoft studio Blue Byte and as Chief Marketing Officer at the mobile social gaming network Gramble. While Tamalaki Publishing has only been around for 6 months she already had some successes like a #1 hit on Nook, a #10 paid app on Amazon and multiple games in the top 100 new free charts on GooglePlay. iOS soon to follow…

When porting your game to mobile a few basic elements need to be taken into consideration, regarding screen size, performance, controls and the mobile audience that you have one shot to impress.


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